The logo I have designed brings together sky, craft, and place through a simple yet symbolically rich form. Its dome-like silhouette and internal spiral echo the curvature and movement of the sky. At the same time, the mark hints at the shape of a fingerprint, reflecting the individuality and care of the brewer’s hand.
The logo is drawn freehand, giving it the warmth of something made rather than manufactured. This gesture strengthens the brand’s craft ethos while lending a modern graphic character. Yet it also feels timeless its spiral and dome shapes have the resonance of motifs found in ancient cultures and early markings from the landscape around Dedham. This lightly historical undertone connects Welkin to the deep human relationship with sky, land, and making.
The spiral element of the logo can be used as a submark. This is particularly useful for small or rounded spaces like bottle caps or beermats. The spiral can also be subtly referenced in other materials like the background of packaging for instance.
Belfast Linen Quarter
PROJECT TYPE
Animated Poster Designs
PROJECT YEAR
2023
I designed an animated poster for Belfast's Linen Quarter, an area currently undergoing regeneration following significant investment. The concept references the district’s history of linen production through a golden thread unspooling to form the letters L and Q. I deliberately avoided partisan colours such as orange and green to ensure the design remained inclusive and appropriate to the local context.
