This project involved the creation of a brand identity for an architectural company. I designed a new logo, colour scheme, web front end and stationary.

 

For this brand I wanted to convey an air of stability and sophistication. The Bold font of the word "McNealy" is confident and solid, referencing the durability of the buildings produced by the company. The word "architects" has a linear quality that alludes to the drafting and design process. 

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A neutral/cool colour palette was chosen. Blue represents the skyward direction of the buildings and designers ambitions. Slate grey stands for the high quality building materials this company uses in its designs

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