Odin's
PROJECT TYPE
Branding & Can Design
PROJECT YEAR
2023
I designed the logo and can artwork for Odin’s, a new energy drink brand inspired by Norse mythology. The concept centres on Odin as a symbol of power, wisdom and endurance, qualities that align naturally with the energy drink category.
The illustration was drawn freehand, depicting Odin’s face in a bold graphic cut out style, with a raven perched on each shoulder as a direct reference to Huginn and Muninn. The simplified shapes and high contrast approach give the design a strong, modern presence while retaining a raw, mythic character.
The logotype was also created freehand, using a scratched runic style influenced by Viking-era graffiti and stone carvings. This hand-drawn lettering reinforces the ancient Norse aesthetic while adding a sense of aggression and movement suited to an energy drink.
The logo I have designed brings together sky, craft, and place through a simple yet symbolically rich form. Its dome-like silhouette and internal spiral echo the curvature and movement of the sky. At the same time, the mark hints at the shape of a fingerprint, reflecting the individuality and care of the brewer’s hand.
The logo is drawn freehand, giving it the warmth of something made rather than manufactured. This gesture strengthens the brand’s craft ethos while lending a modern graphic character. Yet it also feels timeless its spiral and dome shapes have the resonance of motifs found in ancient cultures and early markings from the landscape around Dedham. This lightly historical undertone connects Welkin to the deep human relationship with sky, land, and making.
The spiral element of the logo can be used as a submark. This is particularly useful for small or rounded spaces like bottle caps or beermats. The spiral can also be subtly referenced in other materials like the background of packaging for instance.
